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Church Website Dialogue 101

This is intended to be a resource for churches who would like information and dialogue about how to create and present a good church website. Please feel free to respond with your insights and creative ideas.

Loren Warkentin

Archive for the 'Website 101' Category

WordPress Plugins

WordPress is a great CMS (Content Management System) platform for a church website and web design as it is extremely flexible and very easy to use.  Part of this flexibility comes from WordPress’ ability to take advantage of the programming skills of people from around the world who have designed various small add-on applications for WordPress called plugins. There are many hundreds of plugins to be found in the WordPress Plugins Database. A web search for specific plugins will open a long list of possibilities. If you need a particular functionality on your website the chances are that someone has already designed a plugin for it. There are also sites which list the top plugins (here are a couple - Top 50 and Usefull Wordpress Plugins )

I have spent considerable numbers of hours researching the net and searching for just the right plugins for the Northwest site. The following is a list of some of my favorites and a short description of their function.

  1. The Wordpress Automatic Upgrade plugin.
    WordPress is continually being improved both for functionality and security.  This plugin allows the webmaster of a WordPress powered web to easily update to newer versions of WordPress, automatically taking care of backing up the site first and then updating the WordPress code.  This plugin makes the webmaster’s life a whole lot easier.
  2. The Author Image plugin.
    On a website like the Northwest site where we have multiple contributors and authors - it is a valuable feature to have the author’s photo automatically linked to their article or blog.  This plugin facilitates that.
  3. The word processing plugin "Deans FCKEditor".
    The word processing editor that comes packaged with WordPress is a somewhat "bare-bones" editor.  This plugin expands the functionality of the editor so that it acts much like a normal word processor.
  4. The Event Calendar plugin.
    Northwest always has some sort of up-coming event.  This plugin help to keep track of those events via the WordPress web interface.  Adding a new event can be done by any of the regular contributors to the Northwest site by adding an Event Calendar activated post.
  5. The FormBuilder plugin.
    Forms through which people can respond to you (i.e. ask questions, submit prayer requests, comment on items on the site etc.) are a normal part of creating a website.  Forms need to be secure and able to filter out junk and spam.  This plugin allows one to create any number of forms on a site and have them all share the same security features.  This plugin rates special mention as it is designed and maintained by my son who is a web programmer with Power to Change.
  6. The Google Site Map Generator plugin.
    This plugin creates a sitemap for your website and informs search engines of any changes or additions.
  7. The NextGen Image Gallery plugin.
    Putting images on the web in an orderly fashion can be an onerous task and if you want them to be displayed in fancy ways requires knowledge of web scripting languages.  This plugin takes care of the details and allows you to add galleries and albums of photos to your web.  The header on the Northwest site is powered by this plugin.
  8. The Role Manager plugin.
    The Northwest website has a number of people who use the site to post their articles and edit their information on the static pages.  User levels of permission are designed into WordPress and this plugin gives the webmaster greater flexibility in assigning those permissions.
  9. The Simply Exclude plugin.
    Sometimes it is desirable to keep a particular category of posts (articles) from appearing on the front page of the website.  Yet they need to be accessible some other way.  This plugin allows one to designate categories to be excluded from the front page.
  10. The Themed Login plugin.
    The default WordPress login page is very plain and merely displays the WordPress logo.  This plugin allows one to use one’s theme as the login page.  If you click on the login link you can see what it looks like.
  11. The Search Pages plugin
    WordPress uses both ‘Pages’ and ‘Posts’.  Pages are static while ‘Posts’ are the blog part of the site.  WordPress search function only searches posts. This plugin allows one to search both posts and pages.

These are just 10 plugins.  There are many-many more.  There are e-commerce powered plugins which would allow you to add a "shopping cart" to your site.  There are mailing plugins which would allow you to manage users in a mailing list.  The list of possibilities is virtually endless.

Installing and using these plugins is as simple as uploading the plugin folder to the correct spot in your WordPress powered website and then activating it.  Usually each plugin comes with complete instructions as to how to use it.

If you are using WordPress for your church website - let me know - send me a link to your site.  Share what techniques you have learned or what hasn’t worked for you.

If you are interested in this topic don’t forget to read the other articles that I have written on church websites.

 

 

A New Year and a New Web Look

You may have noticed the new look to the Northwest website this month.  Over the past several months I have been testing a number of new possibilities for our site in order to make it more friendly to navigate, more functional in terms of accessing the information and resources we provide here and hopefully more aesthetically pleasing.  I did this by adding some "plugins" and changing the "theme" we were using in WordPress.  I have already written a couple of articles on what a church can use for their web site and this is another to continue discussing the web publishing platform - WordPress.

One of the exciting features of using a platform like WordPress for any web site is how customizable WordPress is.  WordPress has been designed so that third parties can provide add-on features to make a website look just the way one wants it and do exactly what one wants it to do.  This is done through "themes" and "plugins".    Here are some ideas for your site:

Themes

There are hundreds of themes that have been developed for WordPress by third parties.  Many of them are free to use  or to customize to your own liking.  If you are interested, the WordPress website features a page where you can view or download and test hundreds of themes in virtually any configuration one can imagine. (click here to go to that site). Most of these themes require very little additional customization other than to change some graphics or logos etc. 

Some themes, however, provide a greater extensibility to WordPress itself - offering the web developer many more options for customization.  One of these is a theme called K2.  This is what I use here on the Northwest. site.  Here are some of the advantages of using K2: (view the K2 "About" page)

K2 Advantages

  1. One can develop one’s own style.  The K2 theme provides a way to style the site without having to tamper with any of the original coding.
  2. K2 comes with its own sidebar manager which I am using here.  It allows for considerable flexibility.  A number of other plugins provide sidebar modules that work well in the K2 sidebar system.
  3. K2 comes with prepackaged support for a number of popular plugins.
  4.  On the K2 "About" page there is a whole list of features that I won’t duplicate here.

K2 Resources

Here are a few links to sites with resources to work with the K2 theme

  1. The main K2 site. From here you can download the K2 theme.
  2. The K2 support forum
  3. The K2 documentation wiki (lots of good information here)

Plugins

In an upcoming article I will tackle the subject of WordPress and plugins.

 

WordPress for Churches

WordPress is a web authoring software package that is designed to be easy to use and free for the downloading.  The creators of the software describe WordPress as follows: "WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability. What a mouthful. WordPress is both free and priceless at the same time."

Both large and small websites are run on WordPress.  As I have researched the use of WordPress on the internet I have been amazed to see the number and variety of entities that use WordPress in some way.  Many use it as it comes straight out of the box (so to speak).  Others tailor and customize it to suit their particular business or corporate needs.  WordPress allows the user to be as simple as to require virtually no previous experience or to be as creative as their web programming skills allow.  One example of a large entity that uses WordPress for many of its numerous websites is Power to Change (formerly Campus Crusade for Christ Canda.  View a list of their other sites at TruthMedia).

WordPress was initially designed to be primarily a blogging platform.  However it is so flexible that it can be used in almost any capacity as a Web Content Management System running websites as complicated as a major business might need or as simple as a personal blog.

So what is so great about it for the local church?  Here is a list of things that I particularly appreciate about WordPress:

  1. WordPress  is free!  It is released under what is known as a General Public License.
  2. WordPress  is very easy to use.  Here is how the creators of the program describe what they intend it to be: "We are proud to offer you a freely distributed, standards-compliant, fast, light and free personal publishing platform, with sensible default settings and features, and an extremely customizable core." (Read more here). All of our faculty here at Northwest have become adept at using it.
  3. WordPress  has a significant community of web developers who test it, create additional features for it (called plugins), and use it themselves.
  4. There are a number of web hosting companies that provide the initial installation of WordPress automatically.  There is a page on the WordPress website listing some of them.  These hosting companies will often even assist you with your domain name if needed (for a fee, of course).
  5. WordPress comes with a default theme.  There are, however, hundreds of great themes available to choose from on the internet.  If you have some web programming experience you can create your own theme or customize the default theme.  The main Northwest website (where you are reading this) is based on a version of the default WordPress theme that I customized to suit our needs.  Larry Perkins’ and Mark Naylor’s websites are based on a slightly customized version of a theme called K2.

 So, that gives some of the features of WordPress and why I think it is a great resource for church websites.

Get Your Church Website Noticed!

You have a message you want to deliver; you have a specific audience that you want to target; you develop a cool website for this purpose and then you do a search - and if it shows up at all, your shiny new church website is buried 20 pages deep into the search engine’s list.  "How will our people find our website?"  You are not the first person to ask this question.  Here are some tips and ideas that you can use.  I have broken them down into several broad topics and included links to some very helpful websites. 

Web Site Design

It is important that the structure of your website accommodates search engines. 

"How will our people find our website?"

  • Searchable text: Search engines need to be able to "read" your site.  So pay careful attention to such things as key words and phrases for which your target audience would likely be searching.  These must appear prominently as part of the text on your home page. Use such terms in text headings (in your HTML <h1>, <h2> <h3> etc.), as opposed to graphics, to maximize how search engines rank them.
  • Page Titles: Each page on your church website must have a unique but relevant title (HTML tags <title>Title Here</title>).  Search engines look for these and they also appear at the top of your browser window.  If you are using web authoring software like WordPress* the titles you give to your posts and pages become the page titles automatically.
  • Meta Tags: This is a little more technical as it requires you to get into the actual HTML code of your website but it is something that search engines look for.  Each page of your site is broken down broadly into a header, body and footer. In the HTML of the header there is a place for Meta Tags.  One of those tags is the KEYWORD tag (HTML <meta name="keywords" content="place your key words here each separated by a comma" />).  Choose good, descriptive keywords including your church name.  For more information on this go to the WC3 website and read their information on page structure.  Scroll down to section 7.4.4 on meta data.
  • Site map: Creating an easy way for people to see the contents of your site at a glance is also good for search engines.  WordPress* has several plugins that do this automatically.

External Links

Search engines look for traffic to your site. This indicates to them that your site is in demand. So get your site listed on site directories (i.e. the denominational web directory) and other similar websites etc.

Submit your URL to the search engines

Be sure that you follow their instructions carefully as submitting your information more than once could be construed as spamming and actually reduce your chances of a good ranking.

  1. Google: http://www.google.com/addurl/?continue=/addurl.
  2. MSN: http://search.msn.com/docs/submit.aspx.
  3. Yahoo: https://siteexplorer.search.yahoo.com/submit.

Use Other Media

Place your web address on everything you publish - from your weekly church bulletin to your daily email signature; from your letterhead to your note pads! Do you publish a church ad in the local newspaper? Don’t forget to include your web address there too!

Web Ads

One technique that is promoted to increase traffic to a website is the use of web advertizing.  This is probably not an appropriate technique for a church website but I mention it here for interest sake.

Patience

Search engines will eventually find and rank your site.  It may take some time.  Following the tips above will help search engines determine just how valuable your site is to your target audience.

Other Sites on Website Design and/or Promotion**

  1. Google has some good material at http://www.google.com/webmasters/
    Also at http://www.google.com/support/webmasters/bin/answer.py?answer=35769
  2. Web Marketing Today has a good checklist at http://www.wilsonweb.com/articles/checklist.htm
  3. Modwest has a good FAQ answer on website promotion.

*I will be writing an article on WordPress at a later date.  It is the software that all of our Northwest sites run on.

**Including a particular website’s url on this site does not imply endorsement of the site or its views.

Church Web 101

…where does one start when planning a church website?

Today I am launching a series of articles for churches on the topic of church websites. Have you grappled with how to start, develop and maintain a good church website? Have you learned some great secrets that you would be willing to share? I hope to add a number of articles in the future that will provide resources that specifically address the needs of churches in relation to their use of the internet. I may not write all the articles but rather will try to develop a network of people, web-links and other resources that can provide the kind of help needed – particularly  for churches.

In this article I am starting with some fundamentals. In order to have a website you need three basic pieces of the internet and website puzzle.

1. The first piece you need is to own the "domain name" that you will use for your website. The domain name is the address that you type into your internet browser that takes you to a particular website.  The domain name that Northwest owns and uses is nbseminary.com. When you type www.nbseminary.com into the address bar of your internet browser it opens to the Northwest website for you to browse. So an example of a domain name for you might be www.yourchurchname.com.

A domain name is purchased from a domain name registrar and is paid for (usually) on an annual basis. Domain names cost anywhere from $8.75 per year to $34.99 per year depending on the registrar and what they offer beside the domain name registration. On the more expensive end of the range would be a company like www.networksolutions.com and on the cheaper end would be a company like www.mydomain.com – with many in between and a few cheaper and a few more expensive.

You need a "place" to locate your website so that it can be accessed from the internet any time of day or night - a web host.

2. The second piece of the puzzle that you need is a "place" to locate your website so that it can be accessed from the internet any time of day or night. This "place" is usually provided by a web hosting company. For a monthly fee these companies will "host" your website on their web server computers and make sure that your website is both secure and always accessible from the internet. Hosting fees can range from as low as several dollars a month to several dozens of dollars a month - again depending on the services provided. Most church web sites do not need anything more than a basic or basic to mid-range hosting plan.

3. The third piece of the puzzle that you need for your church website is the development of the website itself - i.e. the computer files that hold all the information you want to present about your church. For the basic website these files can be understood in two broad categories. There will be the actual web pages themselves – i.e. what you are reading right now, and there will be the graphic elements of the site. That includes the overall site design, photos, video clips etc. Site designs usually incorporate a top section called a header that identifies who this site is about, the body of the site which holds the information, and finally there usually is a bottom part – called a footer where one might place a copyright notice, some links to important sections of the website and so on. 

- What should a church put on their website?
- Who is going to be responsible for the website?
- What sort of time commitment might be required by a website?

One other element the site will need is some sort of mechanism to navigate from one page to another. Links that do this navigation are often found either in a menu bar across the top of the site or on the side of the site in what is called a sidebar.

I will write more about each of these pieces of the puzzle in future articles. Here are some other questions I would like to address in future articles. Where does one start when thinking about a website? What does one need to create a website? Can just anyone do this or is purely the realm of the specialists - the geeks? What makes a good church website? Is there special software that I need? Are there people who can help me?

I am sure you have your own questions. Why don’t you add a comment to this page? Do you have a particular question that we could address in a future article? Do you have some special solutions your church has discovered? Write and let me know.